When everything looks the same and you don’t stand out, you’re going to get hit.Read More
I’m writing this in the studio, and my legs are lovely and smooth.
Well, they’re not really.
They are itchy, and covered in cuts, and you'll ready why in a minute. Plus also a tip on how to avoid the same thing happening to you and your customer—but first a plea.
Make it easy for your customers to love you.Read More
“How can I get customer insight that is actionable?” Don't rely on that thick, industry-sponsored report for easy answers.
Most market and customer research are too turgid, too long and too expensive. Very few give easily accessible actionable output. I use a method which addresses some of the limitations
The philosophy here is to drive continuous input to fuel continuous improvement —and to do with customer involvement. This means you can have innovation but at lower risk and lower cost.Read More
Stout women remove skin from your ankles with their chariots. Old men stop-and-start foot traffic abruptly as they shake hands and kiss their acquaintances. It exasperates some of the younger locals and beguiles some of the visitors, but these are prices of participation in French local markets.
Local markets have always been important in Europe and set to become even more so. And while markets have been at the heart and soul of a town, they may become its lifeblood too.Read More
It seems the higher we climb up the corporate mountain, the more susceptible we become to vertigo.Read More