Posts in Customer R&D®
The two most important words in marketing are......?

And as children, we weren’t excited by the meat and two veg.

“What’s for afters?” we cried.

Likewise our customers are begging with us, pleading with us, to answer to that very same question. 

While we’re boring them with exotic descriptions of the meat and two veg, they’re shouting, “What’s for afters?”

Find out how to answer that question

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Gaining customer insight that is quick, actionable and inexpensive

 “How can I get customer insight that is actionable?” Don't rely on that thick, industry-sponsored report for easy answers.

Most market and customer research are too turgid, too long and too expensive. Very few give easily accessible actionable output.  I use a method  which addresses some of the limitations

The philosophy here is to drive continuous input to fuel continuous improvement —and to do with customer involvement. This means you can have innovation but at lower risk and lower cost.

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Shutting up shop shouldn't mean closing doors

Stout women remove skin from your ankles with their chariots. Old men stop-and-start foot traffic abruptly as they shake hands and kiss their acquaintances. It exasperates some of the younger locals and beguiles some of the visitors, but these are prices of participation in French local markets.

Local markets have always been important in Europe and set to become even more so. And while markets have been at the heart and soul of a town, they may become its lifeblood too.

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