THE FRUITS OF RIOTOUS EXPERIMENTATION
Riot Point Radio Ep 14: Three letters that will stop you going bust!
The most important acronym for your business is not ROI. it’s ABM.
What’s ABM?
ABM is Always Be Marketing. Lack of it can kill your business.
A colleague of mine learnt this lesson the hard way.
Don’t less this tale happen to you
Is your marketing material selling on your behalf?
Your marketing materials are salesmanship in print—or in pixels.
It should be selling while you’re not in the room.
Is it selling for you? It’s the only measure of success.
If it’s not selling it’s not working.
If it’s not working, stop it or change it.