Persuasive communication that doesn't stink (though you think it does)
This is an excellent example of clear, simple and persuasive communication.
-You can play the movie in your head.
You can smell the reason for the nose pinching.
You can see the disdain on the face.
You can see the feet shifting to gain distance.
The instruction is clear. You know what to do.
As a leader, your job is to persuade
You have get someone else to take a physical action for mutual benefit. That someone might be a colleague, a customer or some other.
Your communication needs to lead action. It’s not there to entertain—leave that to Hollywood. It’s not there to inform—leave that to the BBC. Your communication needs to lead to ACTION.
Did they do it or did they not? That is your only measure of success.
All communication has three components
Grab; An arresting headline to grabs to attention the person you’re trying to persuade. If it’s good enough, people will read your ‘hook.’
Hook; Compelling copy (argument) which lays out the promise of the benefits hinted at in the headline. If the headline is punchy enough you might not need copy.
Payoff; the Call To Action. What physical action does the person need to take in order to access the benefit.
But all persuasive communication plays a movie in the reader or viewer head.
Does this a play a movie in yours?
Think of this ad the next time you’re waiting in line for a coffee—or your next Zoom presentation
If you’re looking for more tips and tricks on leadership and persuasion (and how humans think), sign up for Riot Pointers @ www.theriotpoint.com