Riot Point Radio Ep 15: Miserable levels of customer feedback? Pavlov and Pink Floyd can fix that .

Customer service research is a cost-effective way to drive up sales at ever increasing prices. It’s also a remarkable tool for taking out risks in new product development.And, as a bonus you get customer needs spelt out in customer language. What a treasure trove for executives.

But after early decent yields, they are disappointed when the tree stops producing fruit.

Naturally, they blame the tree. But they’d be wrong.
They don’t understand Pavlov and Pink Floyd—-but you can. Listen to this episode of Riot Point Radio

Wrong. It’s their fault.

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Iwan JenkinsComment
Riot Point Radio Episode 13: The life and times of the creative adaptor

Are you ignored by the so-called ‘creatives?’

Time to redress the balance.

Everyone likes to ‘think-out-of-the-box’ til the wind builds up and the temperature drops.

Then who do they rely on?

The Adaptors.

Are you the go-to person for building impressive thick-walled, rebar-reinforced boxes? This episode is for you.

Innovators, do you need adaptors to help you get things off the ground? Yes? Then this episode is for you.

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Iwan JenkinsComment