Brilliant at somethings, bored senseless by others? Want to know why?

Or why you got on like a house on fire with some people, yet others are so irritating and frustrating, that working with them (or living with them) is like fingers nails scratching on a chalk board.

Or why some parts of your business were not great at execution but superb at generating ideas, while others were the reverse.

Brilliant at getting things done, but no deviation please.

Well the Kirton Adaptor Innovator theory may be able to answer these questions for individuals, and for organisations.

Watch this episode of Riot Point TV to learn more

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Iwan JenkinsComment
Poor communicator? Don't worry. It's not your fault. But here's how to fix it.

Been in a presentation so boring that you wish the presenter had given up the will to live?

Or been exasperated by emails which go on and on, screen after screen, but never come to the point?

Or worse, have you feared that ’tis you who is the drab presenter or the tedious typer of text.

Don’t worry, you’re not to blame. 

So whose fault is it and what can you do about it?  

Well I’ll tell you on this edition of Riot Point Radio

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Iwan JenkinsComment
The two most important words in marketing are......?

And as children, we weren’t excited by the meat and two veg.

“What’s for afters?” we cried.

Likewise our customers are begging with us, pleading with us, to answer to that very same question. 

While we’re boring them with exotic descriptions of the meat and two veg, they’re shouting, “What’s for afters?”

Find out how to answer that question

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Your best work is ahead of you--if you do this.

You should be getting better and more valued with experience.  Who wouldn’t want people banging on their door seeking their advice and ideas. Or people placing orders for what you are offering—and happy to pay the higher prices. 

But as well as being more valuable to others, your batteries should be being charged continually too.   You have to tick both boxes.

And here’s a simple guideline that I’ve seen deliver these results.

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Iwan Jenkins Comment
Forget logic. It's emotion which kicks off action

George knows that logic stimulates thought, but it's emotion that jump-starts action.

Well he didn't, but he does now.

He is in his mid-50’s and by any measure, especially a tape measure, he is successful. 

He displays the fruits of his success around his waistline and gives proof to the saying, travel broadens the behind—especially if you’re doing it in business class.

George resolved to keep success on his bottom line, and not his bottom.

“I have to go to the gym,” he said, “but though I can rise an hour before dawn to visit a customer, the thought of pumping out press-ups at 06:00 leaves me stone cold.”

You see, for all the logic on the benefits of exercise, it didn’t put enough fuel in Georges tank to get him lifting barbells while the sparrows were still sleeping.

What happened next? Listen to Riot Point Radio to find out...

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Iwan Jenkins
Concerned your poor strategic thinking will be exposed? Time to write a book.

Wool-suited, french-cuffed and tied (at that time), executives can sit cooly for hours in 40C heat but don’t ever extinguish the projector. Nothing brings on a perspiratory flash-flood faster than the prospect of delivering a slide-less presentation. 

An executive should be able to communicate her or his strategy in 10 mins or less. They should be able to do so engagingly and with clarity. 

Any Executive who cannot do this surrenders their right to admonish sub-ordinates who are similarly fuzzy in their communication of the strategy.

Can’t past the test? Fortunately a remedy is at hand.

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Get the profits and avoid the perils of digital marketing: an (almost) free workshop

If you're in the Greater Toronto Area on Tuesday 6th December join Rosalina and me at an (almost) free workshop on the strategic aspects of digital marketing.

Done properly, digital marketing can give you very loyal, high quality customers. Loyal, high-quality customers lead to loyal, high-quality gross margins.

But digital marketing abounds with sink holes and pit-falls. 

This workshop focuses on getting profits and avoiding perils. It will introduce digital marketing to strategic decision-makers, not tacticians.

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Simon LuntComment