Posts tagged digital marketing
What is digital marketing? And why the answer should bother you

In conventional marketing, you provide the recommendation. You broadcast the signal to buy. Peer-to-peer chatter is distracting noise. 

Digital marketing is the reverse. Peer-to-peer referral is the signal to buy and your broadcast is distracting, even annoying, noise.

And there you have it. The thrill and the threat, the opportunity and the danger of digital marketing.

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