THE FRUITS OF RIOTOUS EXPERIMENTATION

Iwan Jenkins 08/08/2018 Iwan Jenkins 08/08/2018

Is your marketing material selling on your behalf?

Your marketing materials are salesmanship in print—or in pixels.

It should be selling while you’re not in the room.

Is it selling for you? It’s the only measure of success.

If it’s not selling it’s not working.

If it’s not working, stop it or change it.

Simon Lunt 23/09/2016 Simon Lunt 23/09/2016

In conventional marketing, you provide the recommendation. You broadcast the signal to buy. Peer-to-peer chatter is distracting noise.

Digital marketing is the reverse. Peer-to-peer referral is the signal to buy and your broadcast is distracting, even annoying, noise.

And there you have it. The thrill and the threat, the opportunity and the danger of digital marketing.