Posts tagged coherent
Business Functions have brains too
Business Functions (IT, Legal, HR,Communications etc) sometimes feel like poor second cousins to the Commercial Unit when asked to participate in the corporate strategy process. This should not be the case. Functions should be vigorous and confident when communicating the value they can bring to business performance. But in so doing, they need to be clear on the impact they have upon their clients, and their strategic thinking should be as lucid and incisive as their commercial colleagues.
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