An introduction to narrative research; upcoming series
I am sometimes asked by staff functions to describe the difference between self-signified narrative research versus other forms of more conventional quantitative and qualitative research methods. And while I happy to provide the relevant discourse (those interested should make a request in writing here) , line managers are far more interested in determining which method brings the most value, most quickly.
In that spirit and over the next 3 weeks, I am providing a three-part series on how narrative research can provide
- customer-based ideas for corporate strategy,
- insight on which strategic options offer the highest return at the lowest risk
- feedback from customers, employees and stakeholders on the effectiveness of implemented strategies
I am not commencing with a discussion and description of research methods. That will come soon enough. We're going straight to, "what can this do for me?"
In Part I we jump straight into a practical application on personal health. This will demonstrate data capture, self-signification and the link between method and strategy.
In Part II you will see a full signification framework in which we capture data for a strategy project, and the use of the method to monitor the effectiveness of the chosen strategy as part of Customer R&D™ project.
Finally, in Part III, I will supply a mini-case study how the method can use a Leadership audit tool as part of a Culture R&D™ project.