MOVES MAKE MONEY
There’s only one reason to do strategy: To get to a brighter future.
Politicians, explorers, traders and the military have been using maps to beat the competition or assure survival for thousands of years. For them, maps showed routes to riches or safety.
They didn’t use slide decks. They use (and still use) maps over slides for 3 reasons:
Maps are easy to update as the environment changes
Maps are easy to challenge, (I challenge the map, not you) and
Maps aid collaboration and alignment (you do this, and I’ll do that).
Wardley Maps are a new equivalent to a topographical map for business. You can use them to see clearly what’s going on in your business, and they allow you and your team to openly discuss and resolve the 3 biggest strategy questions.
- Where can we go from here?
- Why there and not here?
- How do we get there?
As an executive you only need to be able to read maps, you don’t need to draw them. Delegate that task to your mapping team. You’re the Move Maker. You only need to answer the big questions.
“I want to outsmart the competition, not outspend them”
Here are 3 short videos which tell you how to start becoming a “Move Maker.”
HOW TO READ A WARDLEY will give you the basics on how a map is constructed and how to read it.
STRATEGY MADE SIMPLE will put you inside the head of the great chess players, diplomats and military leaders. You’ll see that strategy is not the one ‘plan’, but a series of co-ordinated moves, unique to you, that allow you to shape the market and outfox the competition.
REAL TIME STRATEGY allows you to develop strategy map making in-house. We’ll guide you through the process of strategy map making and show how to start making moves. After this, you’ll have no dependency on any third party for the strategic direction of your business. You’ll be the master Move Makers for your business