THE RIOT POINT

The Lab

The fruits of riotous experimentation

Is your marketing material selling on your behalf?

Marketing material should prompt a sale--not a recall

My spam box is engorged with emails declaring how this or that prospective supplier can increase the number of eyeballs on my adverts, pump up my click throughs or hike up traffic.

None of them tell me about their track record on conversion to sales.

Remember this. 

Your marketing materials are salesmanship in print—or in pixels.

It should be selling while you’re not in the room.

Selling is the only measure of success

If it’s not selling it’s not working.

It's a cost. An investment with no return.

If it’s not working, stop it or change it.